The New Age of Marketing Innovation

In this special episode of FinTech Focus TV, host Ian Bailey welcomes Katerina Rabava, Marketing Head at Tata Consultancy Services, to the show at the Harrington Starr booth at the FinTech B2B Marketing Conference event.

Katerina emphasises how marketing goes beyond traditional boundaries to drive innovation and growth, especially in a post-COVID world where it transcends being merely a 'colouring department.'

Exploring the role of AI in marketing, Katerina emphasises its role as an enabler rather than just a tool. The pair also explore how events like marathons help humanise technology, enhancing customer engagement through experiential storytelling.

Katerina discusses marketing's key role in advancing diversity, equity, and inclusion, showing how purpose-driven brands achieve meaningful engagement and social impact.

About FinTech Focus TV

FinTech Focus TV is our industry-leading podcast and YouTube show, hosted by Harrington Starr’s CEO, Toby Babb.

Toby is joined by experts in the financial services space, from Founders to VCs and C-Suite members, sharing their thoughts and stories as renowned leaders within the industry. We also learn their role in furthering attracting and retaining the best talent there is. 

You can catch up on previous episodes on YouTube and across all major podcast streaming platforms, with new releases every week.

Click here to watch more episodes.